The CECIP campaign focusses on the impact of weighing in daily life and in the operations of businesses. Although businesses generally understand the need for weighing, it is not always understood what the impact of inaccurate weighing could be. Yet, it can impact the core business when weighing results are not correct. For production companies inaccurate weighing of ingredients or parts can harm the quality of the final products. This is not always clear and CECIP hopes more business will be conscious about the importance of reliable weighing and the consequences weighing accuracy can have on their operations.
Overall, the campaign aims at making consumers, users and buyers of weighing instruments understand that weighing is not just the value you see on the display of a scale, but a vital process that contributes to our world functioning smoothly.
As part of the campaign the key messages will be spread via social media, magazines and the dedicated website: www.worldwithweighing.com.
Italian weighing instrument manufacturer LAUMAS is now also operating in North America. A large stock of products is available (including load cells, weight indicators, weight transmitters and mounting kits) as well as technical support based in the US.
Although most Laumas instruments are designed for use in industrial weighing applications, I have found that their innovative features and excellent price/performance ratio make them a good choice in many other areas as well. I plan to publish several projects on this blog under the Laumas tag in the coming months.